Sant’Agata Bolognese/Milano, 15 January 2018 – Automobili Lamborghini presents the Collezione fall-winter 2018-19 during Milan Men’s Fashion Week. The new collection was presented at a reception in the exposition spaces of Via Tortona: a must-visit venue during the Milanese Fashion week. Collezione Automobili Lamborghini at Milan Fashion Week 2018
The guests, fashion, luxury and lifestyle media had the opportunity to see the new collection alongside a special display, Authentic Living Riva 1920. Guests were also able to preview the Lamborghini Urus Super SUV, alongside the Lamborghini Countach 25° Anniversario, Aventador S and Huracán Performante super sports cars.
The Collezione Automobili Lamborghini fall-winter 2018-19 is characterized by the Tailor Tech items, very high quality pieces with high level performance and 24/7 functionality, thanks to innovative technologies and the same cutting edge approach of Lamborghini’s prized super sports cars.
The three lines of the Collezione – Informal Luxury, Casual and Pilota Ufficiale – is completed by theSpecial Editions, the new co-branded special editions dedicated to the Super SUV Urus model, in collaboration with Enzo Bonafè, Hettabretz and Tecknomonster: a unique total look for all occasions, from business to weekend travel.
The focus is to present an anthology of essential wardrobe items for the Lamborghini man: a parka, the event parka, the supercar jacket, the wool-tech blazer, the wool jacket, the field jacket, the soft shell jacket, the techno sweatshirts and the leather touch screen gloves.
Collezione Automobili Lamborghini has also announced a partnership with Swiss Prestige Cosmetics, sharing a common commitment to research and excellence with that of Lamborghini, and resulting in a new male cosmetics range, Men’s Code.
The prestigious partnerships with Intertrade Group for the fragrances L and with Mizuno for the running shoes also continues.
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