Pure London 2016, the UK’s Premiere Fashion Event will take place from 14 – 16th February in Kensington Olympia, London. This would be the first time that Menswear will be introduced in this prestigious fashion event, where new brands, designers and trends will be promoted.

The brands which will be introduced have been announced. Men will now have a chance to browse through menswear, and will be able to try on the merchandise and purchase it right then and there. The clothing would include shirts, blazers, suits, ties, bow ties, shoes and sportswear among many other.

The brands include 1 Like No Other, Clavion, AC Label, Adamist, Affliction Clothing, Claudio Lugil, Cristiana C, Duke Clothing, D-Rock, Elle Emme, Eric and Sophie, Eto Denim, Double Two, Gobi Organic, Guide London, Haber and Dasher, Hanro, Hardcore Fashon, Jog On London, NEED Japan, Balmedor, Peter Gribby, Jacksin, Brancaccio C, Zeha Berlin, Slims and many more. For a complete list please click here.

“It’s a shopaholic dream; there are lots of new and refreshing brands at Pure. Nearly every single one of the brands I stock have come from Pure London. We are glad about the re-edit as we are going to do menswear.” Fiona Murphy. Owner: Bourdoir Derry.

Previously, this fashion event has largely focused on Womenwear, promoting new fashion designers, brands and trends. Menswear this season will give this event a refreshing start to a new world of fashion and great opportunity of expanding their reach to new fashionable realms.

PURE LONDON 2016 IS THE UK’S MOST DYNAMIC FASHION & FOOTWEAR GATHERING, WHERE OVER 700 BRANDS, EMERGING DESIGNERS & MARKET-LEADING LABELS MEET. THEREFORE HEAD ON TO KENSINGTON OLYMPIA IN LONDON, AND EXPERIENCE THE NEW AND REFRESHING PURE MENSWEAR.

Check out three of the Womenswear Brands Promoted in 2015 below:

LAVISH ALICE SS16 COLLECTION

Dark Tropical night WGSN SS16 Collection

Dark Tropical Day WGSN SS16 Collection